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Reputation wrecking: social media alarm sounds, SMH reports

Posted on | April 13, 2011 | No Comments

In an age in which one negative online review can destroy brands, social media has become one of the top risks keeping C-level executives up at night, a survey of 446 major Australian corporations and public sector organisations has found,  Asher Moses wrote recently in the Sydney Morning Herald.

California teens in a basin at KFC in a picture published on MySpace

What are your workers doing that you don't know about? These KFC workers surprised their bosses.

“Company bigwigs typically fret over things such as liquidity and government regulation but the No.1 concern raised in the Risk Management Benchmarking Survey conducted by global consultancy firm Aon was “brand and image”. Social media was specifically singled out as a key risk.”

The Herald raised the issue of the three  Californian teens who were fired from their jobs at KFC for putting photos of themselves on MySpace washing in a work basin.

The issue is that social media is hard to contain by traditional means. One of the only ways for C-level executives to deal with the risk is to understand and actively take part in social media.

Contact NewsUCanUse to learn how you can get a handle on new media and social networking for your organisation.

 

 

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Category: New Media Business

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