Australian business embraces social media
Australian business has embraced social media, with 72% of those involved in online communities spending 10% or more of their budget on it. That’s up from 57% in 2009., according to a new Nielsen-Community Engine survey.
One in four Australian companies have a Facebook page, and 40% of the participating organisations either had a Facebook page or advertised on it.
While 53% of businesses said in 2009 that they lacked knowledge and expertise to use social media, by last year that number had dropped to 35%.
And one in five say they’d prefer to create their own social network rather than use outside social media.
The survey for the ‘community engagement solutions’ company doesn’t say what proportion of Australian organisations are using social media, but it’s clear that those who are, want more.
And companies are spending more to get customer engagement, not just reallocating marketing resources as they have in the past. Before they were using it for branding, but now they understand the emotive link to customers, according to Community Engine’s Stephen Johnson.
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You can view the full Nielsen-Community Engine Social Media Business Bench marking Study here.
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Mark Colvin on Twitter
- RT @lyndons: "Never interrupt your enemy while they are making a mistake." - Napoleon quoted by @colvinius as to why Tony Abbott is so quiet right now :)
(about 6 minutes ago) - RT @JenBrockie: Lifting the veil. Michael Gawenda lets you in on some secrets http://t.co/d5prhdjA #abcthedrum via @skellor @colvinius
(about 12 minutes ago) - RT @julieposetti: "Would an Abbott Government have been more stable?" @Colvinius asked Tony Windsor, who replied (chuckling) "No! The man himself's unstable!"
(about 19 minutes ago) - RT @david_peach: "Never interrupt your enemy whilst he's making a mistake"- Napoleon, via @Colvinius, ABC PM tonight. Perfect 3day plan for @TonyAbbottMHR ?
(about 20 minutes ago) - .@Colvinius had the most pertinent question tonight on PM tonight regarding #spillard2: "Where is all the principle in this?" Indeed.
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