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Media Release Corporate Australia has picked up on podcasting at last, according to Ian MacRae, of Podcast Like A Pro. But big organisations are only just beginning to scratch the surface of how useful audio on the net can be. "We've been offering podcasting courses for the past year, and we've had a really wide variety of people in the classes. Now suddenly big organisations are picking up on the usefulness of putting audio on the net," the former radio star says Sometimes it's because they want to appeal to a Generation Y or X audience. "We recently recorded four recruitment seminars for young would-be accountants. Most of the people in the audience were in their early twenties. The client wanted to reach a wider geographic audience, and they decided podcasts were the ideal medium,"Ian explains. Podcasts can be as effective in reaching a mature audience as they can be getting to young people. The Australian Consumers Association wanted to explain how they did their product tests for Choice Magazine, and so Ian conducted a series of interviews with their testers. Audio is relatively quick and cheap to do, and it humanizes the people who re otherwise behind the scenes at Choice magazine. The Podcast Like A Pro courses continue to attract a diverse range of students. "We thought the course would appeal to people who wanted to start their own entertainment podcasts, but we were wrong," says Bob Hughes another Sydney radio veteran. “We suddenly found that web designers and project managers from very big companies were enrolling. They wanted to be ready when their bosses asked them to add audio to their websites." Other people doing the Podcast Like A Pro course have included a telecom executive who needed to get a handle on content on mobile devices, a charity group wanting to reach out to abuse victims, management and sales trainers, and authors. "Because audio is so easy and cheap to create, yet so intimate, it's attracting a lot of interesting people who want to create their own content," Ian says. "If you're running an organisation that needs to deliver a lot of information quickly and effectively, or you want to reach a specific audience, young or old, podcasts should be part of the media mix you use," Ian advises. For more information on the Podcast like a Pro course go to www.radioschool.biz and click on Podcast Course. Or to find more about corporate podcasting you can contact Bob on 02 9692 0009. |