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The Young Australian Direct Marketer of the Year, Fred Schebesta is obsessed with making money out of the net. And he's good at it, racking up a bunch of blue chip clients, and a business - Freestyle Media - that's growing rapidly. Fred says you've got to give to get. He emphasises the importance of offering something of value to the visitors to your site, in return for their contact details. Most customers need a number of contacts with you before they'll buy, he says. So it's ujp to you to keep the contact active. He also says its not how well designed your website is that counts - its how well it converts visitors into customers that matters. Fred frequently offers low cost introductory seminars - we captured one as an audio visual marketing presentation and you can see the first of the six segments online. You can contact Fred directly at Freestyle Media. And if you'd like to know how to create a similar Audio Visual presentation for yourself, use our enquiry page. |