NetCast Now

YouTube Marketing

admin — Mon, 25 Apr 2011 10:18:27 +0000

Here’s why YouTube is so important for your marketing.

Views

YouTube mobile gets over 100 million views a day
The YouTube player is embedded across tens of millions of websites

Traffic

More than 13 million hours of video uploaded videos during 2010 and 35 hours of video are uploaded every minute.
The equivalent of 150,000+ full-length movies in theaters each week
More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
70% of YouTube traffic comes from outside the US
YouTube is localized in 25 countries across 43 languages
YouTube’s demographic is broad: 18-54 years old
YouTube reached over 700 billion playbacks in 2010

Partners

YouTube have signed over 10,000 partners to date, including Disney, Turner, Univision and Channel 4 and Channel 5
Hundreds of partners are making six figures a year
They have over 7,000 hours of full-length movies and shows on YouTube

Monetization

YouTube is monetizing over 2 billion video views per week globally
94 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
The number of advertisers using display ads on YouTube increased 10 fold in the last year

Product Metrics

They have more HD content than any other online video site (recently rated best by CNET here)
10% of YouTube’s videos are available in HD

Content ID

Content ID scans over 100 years of video every day
More than 1000 partners using Content ID, including every major US network broadcaster, movie studio and record label
Over a third of YouTube’s total monetized views come from Content ID

Social

Over 4 million people are connected and auto-sharing to at least one social network
An AutoShared Tweet results in ~6 new youtube.com sessions
Over 5 million people have found and subscribed to at least one friend on YouTube using friend-finding tools
Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in—whether it’s a friend, or the NBA—and keep up on their activity on the site.
Users like Machinima, MysteryGuitarMan, Fred, collegehumor, and UniversalMusicGroup have millions of subscribers
More than 50% of videos on YouTube have been rated or include comments from the community
Millions of videos are favorited every day

All about YouTube

admin — Sun, 24 Apr 2011 21:29:14 +0000

Videoing - just the start of making great YouTube clips

So you need to learn all about YouTube to make the most of this powerful global video platform for your business or organisation.

But you’re not sure where to start?

Our ‘YouTube university’ course can teach you what you need to know in a day.

You’ll learn

How YouTube works – and the amazing reach of this online video service.
How to shoot video, using the gear you’ve already got, or can buy cheaply
How to edit your video for the best effect
What formats are best for online video
How to publicise your video
How video on YouTube can help your business or organisation.

Over the 8 hour YouTube training, you’ll shoot, edit and upload your video to your own YouTube account.

You’ll take away a complete set of skills so that you can add value to your organisation.

Make sure you’re not left behind in the social media revolution – make the most of the most powerful communications medium the world has known.

To find out more call Bob Hughes in Sydney on 02 9692 0009

Reputation wrecking: social media alarm sounds, SMH reports

admin — Wed, 13 Apr 2011 06:48:11 +0000

In an age in which one negative online review can destroy brands, social media has become one of the top risks keeping C-level executives up at night, a survey of 446 major Australian corporations and public sector organisations has found, Asher Moses wrote recently in the Sydney Morning Herald.

What are your workers doing that you don't know about? These KFC workers surprised their bosses.

“Company bigwigs typically fret over things such as liquidity and government regulation but the No.1 concern raised in the Risk Management Benchmarking Survey conducted by global consultancy firm Aon was “brand and image”. Social media was specifically singled out as a key risk.”

The Herald raised the issue of the three Californian teens who were fired from their jobs at KFC for putting photos of themselves on MySpace washing in a work basin.

The issue is that social media is hard to contain by traditional means. One of the only ways for C-level executives to deal with the risk is to understand and actively take part in social media.

Contact NewsUCanUse to learn how you can get a handle on new media and social networking for your organisation.

Tourism Australia uses YouTube, very successfully

admin — Wed, 13 Apr 2011 03:58:39 +0000

Tourism Australia has teamed up with Google and YouTube in an innovative new digital marketing campaign, which will showcase many of Australia’s most iconic visitor attractions to an international online audience of millions.

Making Tracks: a musical journey inspired by Australia

Runtime: 3:33
Views: 7,882

Making Tracks will see four international musicians from the US (two), the UK and Taiwan, who have recently been selected to take part in YouTube Symphony Orchestra 2011, flown to Australia where they will each team up with one of Australia’s most promising musicians and take part in their very own journey Down Under.

The journeys, and the musical compilations which come out of them, will be filmed and later broadcast on YouTube and via Tourism Australia’s digital and social media channels. Between them, the musical pairings will travel to every State and Territory and participate in a range of Australian experiences, including surfing at Bondi beach, a scenic flight over Uluru, an ocean walk on Kangaroo Island, a helicopter flight over the Twelve Apostles, journeying across the Western Wilderness in Tasmania, hot air ballooning over Canberra and a visit to the Sunshine Coast.

The campaign is the latest push in Tourism Australia’s highly successful digital strategy, highlights of which include a YouTube-branded channel and the recent There’s nothing like Australia marketing campaign, which has encouraged thousands of people around the world to share their favourite Australian experience. Tourism Australia is now working with YouTube to support the second YouTube Symphony Orchestra project. This has seen thousands of musicians from all over the world audition to win one of 101 spots to play at Sydney Opera House on 20 March 2011.

Tourism Australia Managing Director Andrew McEvoy believes that the creative collaboration with YouTube will enable Tourism Australia to reach new markets by focusing on music and the arts.

“In an increasingly competitive tourism industry, we’re always looking for new and innovative ways to get our message out that there’s nothing like Australia. The recent Oprah visit was one example of that, and YouTube Symphony Orchestra 2011 gives us another great opportunity – this time using digital marketing to engage with a global audience in an innovative and engaging way.

“Making Tracks is Australia’s own magical musical mystery tour and will open up some of Australia’s most iconic destinations and experiences to a huge, global online audience. I’m sure the experience will prove inspiring to all the musicians taking part. What better way to showcase Australia’s music, arts and culture than through these unique and highly personalised musical road trips through our great country.”

The first YouTube Symphony Orchestra saw 90 musicians from 30 countries play a sold-out performance at Carnegie Hall in New York as well as attracting 25 million views from 226 countries to the Symphony channel (youtube.com/symphony).

Tourism Australia is supporting YouTube Symphony Orchestra 2011 through its global public relations activities such as the international media hosting and visiting opinion leader programs. The 101 musicians selected to form YouTube Symphony Orchestra 2011 will be flown to Australia in March and participate in a week of rehearsals and concerts from March 14 – 20, 2011, culminating in a final performance at the Sydney Opera House on 20 March that will be live-streamed around the world on YouTube.

YouTube is the world’s largest online video community, with two billion video streams a day, and 35 hours of video content uploaded per minute.”

Musical pairings:

Australian guitarist Luke Webb from the Blue Mountains, NSW, will pair up with English cellist, Desmond Neysmith and travel to NSW and Western Australia together
Australian pianist and keyboardist Andy Bull from Sydney, NSW, will pair up with Taiwanese clarinetist Irene Chen and travel to South Australia and Northern Territory together
Australian guitarist Dewayne Everettsmith from Hobart, Tasmania, will pair up with American viola player Jasmine Beams and travel to Tasmania and Victoria together
Australian pianist and guitarist Stu Cullen from Melbourne, Victoria, will pair up with American bassoonist Samuel Blair and travel to ACT and Queenland together

Social Media – Getting Started

admin — Mon, 11 Apr 2011 11:03:49 +0000

For a lot of people, social media is a daunting landscape of half understood terms like tweets and friending. It can seem like a private, if rather massive club that’s hard to get into.

As regular and long term social media users and enthusiasts Netcast Now can demystify social media for you.

What’s the best way to get your marketing message out? What’s the best way to protect your reputation from social media threats. As corporate communications specialists we can offer sound advice based on years of experience.

Use the contact tab at the left to find us.