Pod slurping is Macquarie Dictionary’s word of the year for 2007, the Sydney Morning Herald has announced.
Announcing the award today, the Australian dictionary’s three-member selection committee said the expression’s inventive and sensuous appeal had seduced them.
Pod slurping, officially listed as a noun, is the downloading of large quantities of data to an MP3 player or memory stick from a computer.
Radio revenues in the United States may be flat but podcasting is booming according to the US publication Advertising Age. The podcast ad market is probably worth $100 million a year in the US, with streaming video worth another $200 million. See the full story here.
Whether you’re trying to make money from advertising, subscription or the Google Flip, the value of your product, and your company is normally made up lots of little bits of value. How do you maximise the value, minimise the friction of the transaction, and let the transactions roam free? Mick Liubinskas spoke at the 18-October-2007 WSG Sydney meeting.
Web Apps: A Trillion Tiny Transactions, podcast
Transcript
Duration: 20:00 - File size: 6.12 MB
Here’s Jo Kay’s address to the WSG Sydney meeting in October
Second Life is an online 3D virtual world developed by San Francisco-based Linden Lab. It provides an immersive environment where users are able to create a digital character or ‘avatar’ and interact with people from around the world. Second Life also provides a platform for interactions and experiences which allow business, public, education and not-for-profit organisations to connect with their clients and communties in exciting new ways.
Get a Second Life!
Duration: 49:06 - File size: 11.23 MB
The Web Standards Group in Sydney continues to be a great source of what’s current and important in web development. Here are two talks that were held in the theatrette at the Australian Museum recently
Thinking Outside the Web: How the Entertainment Industry is Integrating All Media and Why from Christy Dena
Hear her presentationhere.
Duration: 39:29 - File size: 9.32 MB
Transcript
Ambient Personalization from Scott Parsons.
Transcript
Ambient Personalization: Applying what we can learn about a user’s (and groups of users) behaviour, to improving their, and by extension everyone’s, experience of a site.Listen to it here.
Duration: 29:34 - File size: 7.07 MB
Fred is the Australian Young Marketer of the Year, and obsessed with making money out of the net and helping you do that too.His company Freestyle Media frequently runs seminars on making the most of your web pages to help your business. We’ve been to a couple at the Sydney Mechanics School of Arts in Pitt Street, and were so impressed that we recorded the last one, and linked it to the Powerpoint Presentation.
We’ve long been impressed with the use of audio and still pictures, compared to video, and have used the technique for clients’ media releases in the past.
It’s also an incredibly simple and time efficient way to capture the essence of a presentation. You simply need to record the speaker and get access to the PPT presentation slides.
You can see and hear the first of six segments of Fred’s Online Marketing Presentation here.
Read more about it on our main web pages
Ian and I have been packing so much into the Podcast Like A Pro Course, that we’ve added an extra optional post grad class which we’re kicking off soon.
It will concentrate on Feedburner processes, and marketing through Technorati and iTunes. We’ll also cover the popular directories.
It will also give us a chance to catch up with many of the people who’ve already been through the course, and see how they’re going.
In the most recent course we’ve had someone from a major newspaper getting a handle on how they can do current affairs podcasts, an editor from an educational publisher, and a pair of people who run a very successful business consultancy.
You can hear some of their work at www.radioschool.libsyn.com
Canegrowers in Mackay have taken to the popular Internet site YouTube in their bid to attract workers for this year’s crush.Growers from north Queensland star in a three minute clip, in a parody of the well-known Australian Tourism Council ad, “Where The Bloody Hell Are You?”.
Mackay Canegrowers spokeswoman Jane Turner says they have taken a not-so-serious approach to the industry’s critical labour shortage.
This is the ABC report on the story
Google’s YouTube investment has paid off
according to Scott Goldberg in digital media wireHere’s what he had to say, to start with:
“Skeptics say the jury’s still out on Google’s $1.65 billion purchase of YouTube. But there’s no need to doubt: Google has recovered its investment. And if you weren’t convinced before, the announcement that 1st quarter profit rose 69% from a year ago should be the final straw.
Still need convincing?
Hitwise reported that Google’s share of executed searches in March rose 10% from 2006. Nielsen/NetRatings said last Thursday that searches on Google rose 40% from a year ago. Fact is, YouTube had something to do with that. Directly, perhaps not. But the impact is undeniable.”
As Crikey.com.au reports: “In the strange, two-hour hiatus that interrupted his murderous rampage, the Virginia Tech gunman went to the post office and mailed NBC news a package containing photos and videos of him delivering a snarling, profanity-laced tirade about rich “brats” and their “hedonistic needs”.
The video and still pictures have been all over the internet, yet again reconfirming the power of the medium.
Other people at the college were blogging their reaction to the events almost as they happened, and one student was wrongly thought to be the gunman based on his web comments.
It’s proof yet again of the power of the new media.
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