At NetCastNow we’ve been wanting to explore the world of interactive sites for some time. The current financial and soaicl pressures on people meant it was time we thought about doing something positive. The result is TurnDownIntoUp.com - a site that helps people turn their lives around. We’ll cover people’s storys, health news, motivation (including a lot of NLP) and spirituality. Come and have a look
In 4Hoteliers, Alicia Whalen enthuses about the use of new media for promoting hospitality venues.
She quotes Marketingsherpa.com’s “How to Use Web 2.0 to Promote Your Content & Lift Revenue 200%” The story highlights how the travel publisher “Rough Guides” built it’s brand using new media channels such as Podcasting, communities within the brand site, Blogs, mobile marketing tactics and social media communities such as MySpace, Facebook and Wikipedia to increase brand awareness and increase book sales.
If you’re in the hospitality industry, you’ll want to go read it
Podcasting’s growing, but more slowly in the US than I suspect it is in Australia.
The Pew Internet and American Life project reports that almost one in five Internet users (19 percent) say they have saved a podcast for later listening. That’s up from 12 percent in Pew’s August 2006 survey, says Matthew Lasar.
But the latest study also concedes that “podcasting has yet to become a fixture in the everyday lives of Internet users, as very few Internet users download podcasts on a typical day.” Just 3 percent do so, in fact. And there’s a real generational divide here of which media trend watchers should take heed. After 30, podcasting download rates take a dip; after 50, they take a serious dive; after 65, forget it.
“Pity the college kids who are readying themselves for the boredom of working in an office where online profile views are sharply limited or not allowed. Don’t they know that there are jobs that demand this stuff? More and more employers are scouting for social networking skills and trying to fill positions that require daily Facebook diligence.”
Recruiter, photographer, or product manager are some jobs that an unhealthy interest in social media might prepare you for. Here’s the full list…
Here’s the rest of her interesting story
THE number of people in the UK who have listened to the radio via the internet has increased by 2.5 million in six months, figures out today showed.
And six million people have downloaded a podcast, with podcasting seen as having a positive effect on radio listening.
Here’s how the Manchester Evening News reported the story
“Paolo offered attendees a look inside the launch of Microsoft’s Academy Mobile, an internal video podcasting platform started in July, 2007. According to Paolo, the site was formed to
“enable knowledge-sharing and foster innovation in Microsoft.”
So what does it take for a company to create its very own YouTube? Paolo breaks it down into three important steps:
More commercial enterprises are realising that podcasts are the perfect way to showcase their products and services, according to P McIndoe. “For example, it’s a perfect format for hotels to show their wares. Rather than having to rely on someone’s hit or miss amateur photographs on review sites, professional video podcasts give a viewer a more accurate feel of the facilities on offer from a range of properties from luxury hotels to budget inns.”
by Richard Harrington and Mark Weiser with Rhed Pixel
Are you looking at a career in podcasting (or netcasting or videocasting or making video for the net), this is a great little introductory book that will show you the nuts and bolts of what you need to know - with lots of real world insider production and business tips.
Even if you are podcasting for fun, or if you are thinking of using Internet video or podcasting to boost your company’s sales and business, this is a wonderful guidebook for the first timer.
The New Rules of Marketing and PR, by David Meerman Scott, shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.
Entrepreneur.com has come up with some basic ules of podcasting that are a useful reminder to keep it simple. Our favourite is Rule Five: A good podcast doesn’t have to be professionally mixed and remastered. This is not Michael Jackson’s “Thriller”–just make it professional.
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