She quotes Marketingsherpa.com’s “How to Use Web 2.0 to Promote Your Content & Lift Revenue 200%” The story  highlights how the travel publisher “Rough Guides” built it’s brand using new media channels such as Podcasting, communities within the brand site, Blogs, mobile marketing tactics and social media communities such as MySpace, Facebook and Wikipedia to increase brand awareness and increase book sales.

If you’re in the hospitality industry, you’ll want to go read it

The Pew Internet and American Life project reports that almost one in five Internet users (19 percent) say they have saved a podcast for later listening. That’s up from 12 percent in Pew’s August 2006 survey, says Matthew Lasar.

But the latest study also concedes that “podcasting has yet to become a fixture in the everyday lives of Internet users, as very few Internet users download podcasts on a typical day.” Just 3 percent do so, in fact. And there’s a real generational divide here of which media trend watchers should take heed. After 30, podcasting download rates take a dip; after 50, they take a serious dive; after 65, forget it.

See his full report

“Pity the college kids who are readying themselves for the boredom of working in an office where online profile views are sharply limited or not allowed. Don’t they know that there are jobs that demand this stuff? More and more employers are scouting for social networking skills and trying to fill positions that require daily Facebook diligence.”

Recruiter, photographer, or product manager are some jobs that an unhealthy interest in social media might prepare you for. Here’s the full list…

Here’s the rest of her interesting story

And six million people have downloaded a podcast, with podcasting seen as having a positive effect on radio listening.

Here’s how the Manchester Evening  News reported the story

“Paolo offered attendees a look inside the launch of Microsoft’s Academy Mobile, an internal video podcasting platform started in July, 2007. According to Paolo, the site was formed to

“enable knowledge-sharing and foster innovation in Microsoft.”

So what does it take for a company to create its very own YouTube? Paolo breaks it down into three important steps:

1. First, you need a platform to store your video files. In Microsoft’s case, they went with SharePoint (a logical choice).
2. Secondly, you have to create the content for your video podcast.
3. Finally, you need to market it internally, something that took Microsoft a mere three weeks to sell to Management.”

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by Richard Harrington and Mark Weiser with Rhed Pixel

Are you looking at a career in podcasting (or netcasting or videocasting or making video for the net), this is a great little introductory book that will show you the nuts and bolts of what you need to know - with lots of real world insider production and business tips.

Even if you are podcasting for fun, or if you are thinking of using Internet video or podcasting to boost your company’s sales and business, this is a wonderful guidebook for the first timer.

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You can read them all….