Producing Video Podcasts - A Guide for Media Professionals

by Richard Harrington and Mark Weiser with Rhed Pixel

Are you looking at a career in podcasting (or netcasting or videocasting or making video for the net), this is a great little introductory book that will show you the nuts and bolts of what you need to know - with lots of real world insider production and business tips.

Even if you are podcasting for fun, or if you are thinking of using Internet video or podcasting to boost your company’s sales and business, this is a wonderful guidebook for the first timer.

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The New Rules of Marketing and PR, by David Meerman Scott, shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

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