Microsoft on employee comms through podcasting
“Paolo offered attendees a look inside the launch of Microsoft’s Academy Mobile, an internal video podcasting platform started in July, 2007. According to Paolo, the site was formed to
“enable knowledge-sharing and foster innovation in Microsoft.”
So what does it take for a company to create its very own YouTube? Paolo breaks it down into three important steps:
- First, you need a platform to store your video files. In Microsoft’s case, they went with SharePoint (a logical choice).
- Secondly, you have to create the content for your video podcast.
- Finally, you need to market it internally, something that took Microsoft a mere three weeks to sell to Management.”