Is Podcasting Only for the Young?
Podcasting’s growing, but more slowly in the US than I suspect it is in Australia.
The Pew Internet and American Life project reports that almost one in five Internet users (19 percent) say they have saved a podcast for later listening. That’s up from 12 percent in Pew’s August 2006 survey, says Matthew Lasar.
But the latest study also concedes that “podcasting has yet to become a fixture in the everyday lives of Internet users, as very few Internet users download podcasts on a typical day.” Just 3 percent do so, in fact. And there’s a real generational divide here of which media trend watchers should take heed. After 30, podcasting download rates take a dip; after 50, they take a serious dive; after 65, forget it.