Modern Media Marketing
In 4Hoteliers, Alicia Whalen enthuses about the use of new media for promoting hospitality venues.
She quotes Marketingsherpa.com’s “How to Use Web 2.0 to Promote Your Content & Lift Revenue 200%” The story highlights how the travel publisher “Rough Guides” built it’s brand using new media channels such as Podcasting, communities within the brand site, Blogs, mobile marketing tactics and social media communities such as MySpace, Facebook and Wikipedia to increase brand awareness and increase book sales.
If you’re in the hospitality industry, you’ll want to go read it